Titel tag - for upper left hand browser - important for search engines!

classic auto insurance <a href="https://ins.us.org">auto ins</a> carinsurance <a href=https://ins.us.org>auto insurance quotes</a>
description tag - what is this page about (try to only have stuff that will actually be on the page)

classic auto insurance <a href="https://ins.us.org">auto ins</a> carinsurance <a href=https://ins.us.org>auto insurance quotes</a>
image with complete code

Titel of the page (H1 tag)

classic auto insurance <a href="https://ins.us.org">auto ins</a> carinsurance <a href=https://ins.us.org>auto insurance quotes</a>
Subtitel of the page (H2 tag)

classic auto insurance <a href="https://ins.us.org">auto ins</a> carinsurance <a href=https://ins.us.org>auto insurance quotes</a>
Copy of actual page, make sure all the above text from the tags actually appears here as well!

for links: <a href="URL" title="describe your link">keyword (inside your own page)</a>